Match the term with its definition.
-A blend of nonpersonal, personal, combined, and special forms of communication aimed at a target market
A)advertising
B)app
C)blog
D)e-mail promotion
E)hyperlink
F)institutional advertising
G)personal selling
H)product advertising
I)promotion
J)promotional mix
K)prospecting
L)publicity
M)quick response (QR) code
N)sales promotion
O)social media

Question

Quizplus · Accepted Answer

The promotional mix is a blend of different types of communication aimed at a target market.
Answer: A
 Advertising is a form of promotion that uses mass media to communicate a message to a large audience.
Answer: D
 E-mail promotion is a personalized form of promotion that is sent directly to a customer's inbox.
Answer: G
 Personal selling is a form of promotion where a salesperson interacts with a customer in a face-to-face setting.
Answer: H
 Product advertising promotes a specific product and its features to a target audience. 
Answer: L
 Publicity is non-personal communication about a company or its products that is transmitted through mass media channels without payment.
Answer: N
 Sales promotion is a short-term promotional activity that offers customers an incentive to purchase a product. 
Answer: O
 Social media is a form of promotion that uses social networking sites, online communities, blogs, and other online platforms to reach a target market.

Match the Term with Its Definition