With a price skimming strategy, prices are set lower than what will be the normal, long-range market price to gain more market share.

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With a price skimming strategy, prices are set higher than what will be the normal, long-range market price to capture early adopters or those willing to pay a premium for the new product. As the market becomes saturated, prices may eventually be lowered to appeal to a wider range of consumers.

With a Price Skimming Strategy, Prices Are Set Lower Than