A business that has a gaming console intended to compete directly with Sony's PlayStation gaming console would likely use a _____ pricing strategy.
A) follow-the-leader
B) penetration
C) prestige
D) variable

Question

Quizplus · Accepted Answer

A follow-the-leader pricing strategy is when a business sets its prices based on the prices of its competitors. This is a common strategy for businesses that are entering a new market or that are trying to compete with a larger, more established business.

A Business That Has a Gaming Console Intended to Compete