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Lorrie Veasey, Owner of All That Swag, Used Discount Coupons

Question 69

Multiple Choice

Lorrie Veasey, owner of All That Swag, used discount coupons for special event items to drive customers to her retail stores. Using such promotions and stating that "the regular price is never chiseled in stone" would indicate Lorrie is using a


A) variable pricing strategy.
B) price lining strategy.
C) price skimming strategy.
D) product line pricing strategy.

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