Thanks to the national press, Wonderful Gifts has had 100 percent more orders placed in this quarter than in the last quarter. The company could be caught in a _____ if proper planning does not occur.

Question

Quizplus · Accepted Answer

The term "growth trap" refers to a situation where a company experiences rapid growth without having the necessary resources or infrastructure in place to sustain it. In this case, Wonderful Gifts has seen a significant increase in orders due to media exposure, but without proper planning and preparation, they may not be able to fulfill those orders in a timely manner or maintain quality control. Therefore, a growth trap is the most appropriate term to describe their situation.

Thanks to the National Press, Wonderful Gifts Has Had 100