Carrigan has just launched his new business. He has great plans for expansion later, but the most appropriate and effective product strategy to use in this stage of his small business is the _____ product strategy.

Question

Quizplus · Accepted Answer

The one product/one market strategy is the most appropriate for a new small business. It allows the business to focus its resources on perfecting one product for one specific market before expanding to other products or market segments. This helps to ensure that the product is well received and successful before investing in additional products or markets.

Carrigan Has Just Launched His New Business