A product strategy that includes adding an unrelated product to the mix
A) can be more challenging to manage.
B) is often used by small businesses.
C) will likely determine the future direction of the firm.
D) is encouraged, as long as it represents no more than half of the firm's product offerings.

Question

Quizplus · Accepted Answer

Adding an unrelated product to the mix can be more challenging to manage because it may require different marketing strategies, distribution channels, and manufacturing processes. It may also dilute the focus of the company and make it harder to build a strong brand image.

A Product Strategy That Includes Adding an Unrelated Product to the Mix