Cooking for Collin, a small manufacturer of holiday cakes, sells its product through independent retailers and mail-order marketing. Cooking for Collin is relying on a(n)

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Cooking for Collin uses both independent retailers and mail-order marketing to sell its holiday cakes, which means it employs both direct (mail-order) and indirect (through retailers) channels, fitting the definition of a dual distribution channel.

Cooking for Collin, a Small Manufacturer of Holiday Cakes, Sells