Match the term with its definition.
-A total bundle of satisfaction-whether a service, a good, or both-offered to consumers in an exchange transaction
A)channel of distribution
B)copyright
C)patent
D)product
E)product item
F)product life cycle
G)product line
H)product mix
I)product mix consistency
J)product strategy
K)sustainable competitive advantage

Question

Quizplus · Accepted Answer

This is the definition of a product.

Answer: G
 A group of related products is known as a product line.

Answer: H
 A company's complete range of products is known as its product mix.

Answer: I
 Product mix consistency refers to how closely related the products in a company's product mix are to one another.

Answer: J
 A product strategy is a plan that outlines how a company will use its resources to develop, promote, and distribute its products.

Answer: K
 Sustainable competitive advantage refers to the unique advantage a company has over its competitors that allows it to maintain its market position over the long term.

Match the Term with Its Definition