Post-purchase dissonance and consumer complaints are both directly related to customer satisfaction.

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Post-purchase dissonance refers to the discomfort or uncertainty a consumer feels after making a purchase decision. When consumers experience post-purchase dissonance, they may express dissatisfaction or complaints about their purchase. Therefore, post-purchase dissonance and consumer complaints are both indicators of low customer satisfaction.

Post-Purchase Dissonance and Consumer Complaints Are Both Directly Related to Customer