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Diane Is a Loyal, Long-Term Customer at Burke's Furniture Store

Question 22

Multiple Choice

Diane is a loyal, long-term customer at Burke's Furniture Store. It would be expected that she would


A) be willing to pay more for Burke's Furniture's products.
B) have higher order-processing costs because she purchases so much.
C) potentially spend less as she purchases more products over time.
D) request special discounts and loyalty benefits.

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