A winery promotes its products by holding wine tastings at the restaurants of outstanding local chefs. The winery is utilizing which of the following sociological influences?

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Opinion leaders are individuals who have a high degree of social influence over others due to their expertise, knowledge, or social status. By partnering with outstanding local chefs to hold wine tastings, the winery is utilizing the influence of these opinion leaders to promote their products to potential customers. The chefs' endorsement of the winery's wines can greatly impact the opinions and preferences of their restaurant patrons, who may then become customers of the winery themselves.

A Winery Promotes Its Products by Holding Wine Tastings at the Restaurants