ShoeBiz produces shoes that until recently have been available only at the most exclusive stores. ShoeBiz decided to create its own website and sell directly to the consumer. This strategy is known as
A) intermediation.
B) disintermediation.
C) disinterment.
D) dismantling the distribution chain.

Question

Quizplus · Accepted Answer

Disintermediation refers to the elimination of intermediaries or middlemen in the distribution channel. In this case, ShoeBiz has eliminated the retailer and is selling directly to the consumer through its own website.

ShoeBiz Produces Shoes That Until Recently Have Been Available Only