Reciprocation refers to the social norm of feeling obligated to repay what has been done for you. It is a powerful tool in building relationships and trust, and is important in both personal and business contexts. It is not necessarily a response to a competitor's marketing efforts, nor is it only important once a business is established.

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Reciprocation Is

Question 31

Multiple Choice

Reciprocation is

A) responding to competitor's marketing efforts.
B) a powerful sense of obligation to repay what has been done for you.
C) not important when building social capital.
D) only important once you have established your business.

Correct Answer: