The name of a new business should
A) be simple, memorable, and descriptive of the benefit provided by the product or service.
B) be simple, memorable, and descriptive of the product or service.
C) include the family name of the founder and be descriptive of the product or service.
D) be simple and memorable, and include the name of the founder.

Question

Quizplus · Accepted Answer

A business name should be simple, memorable, and descriptive of the benefit provided by the product or service to effectively communicate its value to potential customers.

The Name of a New Business Should