A simple but effective form of observational research is
A) focus groups.
B) questionnaires.
C) mystery shopping.
D) statistical analysis.

Question

Quizplus · Accepted Answer

Mystery shopping involves observing and evaluating the quality of service or products in a particular business or industry. This form of observational research can provide valuable insights into the customer experience and help identify areas for improvement. Focus groups and questionnaires may also provide valuable information, but they rely on self-reported data and may not accurately reflect actual behavior. Statistical analysis is not a form of observational research, but rather a method of analyzing data.

A Simple but Effective Form of Observational Research Is