Oliver figured if people were willing to pay for bottled water, they would also be willing to pay for bottled air. Oliver has forgotten that customers will not buy unless they have _____ needs.

Question

Quizplus · Accepted Answer

Customers will only buy a product if they have unsatisfied needs. It is not enough for the product to be correlated or inversely related to their needs, and if their needs are unrecognized they will not seek out the product.

Oliver Figured If People Were Willing to Pay for Bottled