Rhoda describes her typical customer as female between the ages of 22 and 35 with at least two years of college education and a household income above $50,000 annually. Rhoda is using _____ variables to describe her customers.

Question

Quizplus · Accepted Answer

Demographic variables include characteristics such as age, education, and income, which Rhoda is using to describe her typical customer. Numeric variables refer to quantifiable data such as number of purchases or amount spent, while benefit and psychographic variables relate to the motivations and attitudes of customers.

Rhoda Describes Her Typical Customer as Female Between the Ages