Prentiss is writing about the potential lack of customer acceptance of his product and possible retaliations from competitors. Prentiss is writing the _____ of the business plan.
A) critical risks section
B) executive summary
C) marketing plan
D) exit strategy

Question

Quizplus · Accepted Answer

The critical risks section of a business plan addresses potential risks and challenges that may arise in the business and how they will be mitigated. Prentiss writing about the lack of customer acceptance and potential retaliations from competitors falls under this section.

Prentiss Is Writing About the Potential Lack of Customer Acceptance