In a family business, the business's goal is to

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In any business, the ultimate goal should be to create value for customers as this ultimately leads to profitability and growth. While creating value for family members may be a secondary goal, it should not take precedence over creating value for customers. Emphasizing competition, flexibility, and unity or stability, diversity, and flexibility are strategies that can help achieve the goal of creating value for customers, but they are not the ultimate goal itself.

In a Family Business, the Business's Goal Is to