Match the term with its definition.
-To sell another franchise location within the market area of an existing franchise
A)area developers
B)business brokers
C)business format franchising
D)churning
E)co-branding
F)due diligence
G)encroach
H)master licensee
I)multiple-unit ownership
J)product and trade name franchising

Question

Quizplus · Accepted Answer

Encroachment occurs when a new franchise location is sold within the market area of an existing franchise, potentially impacting the existing franchise's sales and market share.

Match the Term with Its Definition