Jeff Bezos' original business plan for Amazon involved taking orders for books and having the items shipped directly from the publisher to the customer. He modified the plan to include other products such as toys and decided to buy the toys from the producers and ship them from his own warehouse. This modification of the original plan is called a
A) change of plan.
B) pivot.
C) serendipity.
D) competitive move.

Question

Quizplus · Accepted Answer

The modification of the original plan to include buying and shipping products from Amazon's own warehouse is an example of a pivot. A pivot is a strategic change in a company's direction to better meet the needs of its customers or to address market conditions. This is exactly what Jeff Bezos did when he realized that buying and shipping from his own warehouse was more efficient than relying on publishers to handle the shipping.

Jeff Bezos' Original Business Plan for Amazon Involved Taking Orders