Laura discovered to her amazement that the skin oil she sold seemed to repel mosquitos. She relabeled the product and began selling it as alternative to brands such as Cutter and Off. Laura's startup is based on a new _____ idea.

Question

Quizplus · Accepted Answer

Laura's startup is based on a new benefit idea because she discovered an additional, previously unrecognized advantage of her product (its mosquito-repelling properties) and leveraged it to enter the market in a new way.

Laura Discovered to Her Amazement That the Skin Oil She