Julie, owner of a bed and breakfast inn, had been asked repeatedly to cater events. Once she realized her kitchen was not being used during the latter part of the day, she started the company. This change is an example of
A) recognizing a popular trend, and riding the wave.
B) combining two businesses into one to create a market opening.
C) beginning with a problem in mind.
D) cashing in on the sharing economy.

Question

Quizplus · Accepted Answer

Julie's decision to start catering events because her kitchen was underutilized during certain times and in response to customer requests is an example of combining her existing bed and breakfast business with a new catering service, thereby creating a new market opportunity. This is not about following a trend, solving a pre-existing problem, or leveraging the sharing economy, but rather about expanding her business offerings based on available resources and customer demand.

Julie, Owner of a Bed and Breakfast Inn, Had Been