Because many commuters grab a cup of coffee and drink it during their ride to work, someone invented specially shaped cups that don't tip and lids with sip openings that close and don't spill. Which of the following innovative ways of thinking best fits this situation?
A) Combine two businesses to create a market opening.
B) Offer a "green" product or service alternative.
C) Recognize a popular trend, and ride the wave.
D) Improve the function of an existing product or service.

Question

Quizplus · Accepted Answer

The innovation in this situation is focused on improving the function of an existing product, the coffee cup and lid, by making them spill-proof and tip-resistant.

Because Many Commuters Grab a Cup of Coffee and Drink