The two broad-based strategies for capturing opportunities are the _____ and _____ strategies.
A) cost-based; differentiation-based
B) price-based; cost-based
C) marketing-based; price-based
D) focus-based; efficiency-based

Question

Quizplus · Accepted Answer

Cost-based strategy involves minimizing costs to offer lower prices than competitors whereas differentiation-based strategy involves offering unique and superior value to customers through product features, quality, or customer service. These two strategies are the most commonly used approaches for capturing opportunities in the market.

The Two Broad-Based Strategies for Capturing Opportunities Are the _____