Jesse would like to start a landscaping company that concentrates on using native plants. The feasibility analysis showed a need for $100,000 to start the company (she has $10,000), competition of three other companies (one concentrated on using native plants), and buyers who were predominantly 60 years or older (who loved yard work). Which of the following statements is true?
A) This plan shows fatal flaws with financing, competition, and market because none of these flaws could be fixed.
B) The plan has a fatal flaw with financing and competition because the market might have an interest in her specialty.
C) The plan has a fatal flaw with financing but competition might not be as much of an issue if the native plant landscaping is growing with the buyers.
D) The plan could be fixed if an investor went into business with her.

Question

Quizplus · Accepted Answer

While financing is a challenge, Jesse could explore alternative financing options like loans or grants. The competition is also a challenge, but it is possible to differentiate and build a niche in the market with a focus on native plants. The potential market of older buyers interested in yard work could be a selling point, and there may be opportunities to expand beyond this demographic. Therefore, while there are challenges, the plan has potential and could be successful with some adjustments.

Jesse Would Like to Start a Landscaping Company That Concentrates