Most companies pursuing a global strategy begin as:
A)domestic exporters.
B)multinationals.
C)franchisers.
D)transnationals.
E)conglomerate corporations.

Question

Quizplus · Accepted Answer

Companies pursuing a global strategy usually begin as domestic exporters, meaning they start by exporting their products to foreign countries before establishing their presence through subsidiaries or joint ventures. This allows them to test market demand and assess competition before making significant investments in foreign markets.

Most Companies Pursuing a Global Strategy Begin As