What is the difference between personalization and customization,as applied to e-commerce technologies?
A)Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.
B)Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.
C)Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.
D)Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences.
E)There is no difference.Both terms refer to changing a product or communication for the consumer.

Question

Quizplus · Accepted Answer

Personalization refers to adjusting marketing messages for a specific consumer, while customization refers to adjusting a product or service based on a user's preferences. It's important to differentiate these two as they offer different levels of personalization and can impact the consumer's overall experience with the product or service.

What Is the Difference Between Personalization and Customization,as Applied to E-Commerce