A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.
A)network
B)bullwhip
C)ripple
D)whirlpool
E)diffraction

Question

Quizplus · Accepted Answer

The bullwhip effect is a well-known phenomenon in supply chain management, defined as a distortion of information about the demand for a product as it passes from one entity to the next across the supply chain. This can lead to inflated orders and lower performance in terms of inventory management and customer service.

A Distortion of Information About the Demand for a Product