CRM systems help businesses achieve which of the following business objectives?
A)Automated accounting processes
B)Automated production forecasts
C)Faster time to market with new products and services
D)Enhanced supplier intimacy
E)Enhanced customer intimacy

Question

Quizplus · Accepted Answer

CRM systems are mainly used to enhance customer intimacy by providing a 360-degree view of the customer, their preferences, behavior, and history with the company. This enables businesses to create targeted marketing campaigns, personalized offers, and better customer service, ultimately leading to increased customer loyalty and retention. The other options, such as automated accounting and production forecasts, and enhanced supplier intimacy, may be achieved through other systems such as ERP or SCM, but not through CRM systems. Faster time to market with new products and services may be indirectly influenced by CRM data, but it is not a primary objective of CRM.

CRM Systems Help Businesses Achieve Which of the Following Business