Amazon's use of the Internet as a platform to sell books more efficiently than traditional bookstores illustrates which of the following strategies?
A)Low-cost leadership
B)Marketing effectiveness
C)Focusing on market niche
D)Strengthening supplier intimacy
E)Developing synergies

Question

Quizplus · Accepted Answer

Amazon's strategy of using the Internet to sell books more efficiently than traditional bookstores is an example of low-cost leadership. This approach allows Amazon to reduce costs associated with physical stores and pass the savings on to customers, thereby gaining a competitive advantage.

Amazon's Use of the Internet as a Platform to Sell