The ability to offer individually tailored products or services using the same production resources as bulk production is known as:
A)mass marketing.
B)micromarketing.
C)micro customization.
D)niche customization.
E)mass customization.

Question

Quizplus · Accepted Answer

Mass customization refers to the ability of a company to offer individually tailored products or services using the same production resources as bulk production. This allows companies to achieve economies of scale while still meeting the demands of individual consumers. Mass customization has become increasingly important in today's business world as consumers have come to expect personalized products and services.

The Ability to Offer Individually Tailored Products or Services Using