Switching costs increase when customers are strongly linked to products and platforms.

Name: Switching costs increase when customers are strongly linked to products and platforms.
Brand: Quizplus
Rating: 4.7 (27 reviews)

Question

Quizplus · Accepted Answer

When customers have invested time, money, and effort in a product or platform, they become more reluctant to switch to other alternatives. This creates high switching costs for customers, as it requires them to invest time and effort in learning and adapting to a new product or platform.

Switching Costs Increase When Customers Are Strongly Linked to Products