People at one Swedish supermarket were invited to taste two markedly different jams and then pick their preferred jam to retaste. Fooled by trick jars, they readily explained their jam preference without realizing that they had actually retasted their nonpreferred jam. Their failure to notice anything odd best illustrated

Question

Quizplus · Accepted Answer

The participants' failure to notice that they were tasting a different jam than the one they had initially chosen indicates that they were experiencing choice blindness, which is a phenomenon where individuals fail to notice a change in their choices or preferences.

People at One Swedish Supermarket Were Invited to Taste Two