If researchers found that people take longer to identify words such as assertive and bold as "strong" when the words are associated with female faces rather than with male faces, this finding would illustrate

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This finding would illustrate implicit prejudice, as it suggests that people have an unconscious bias that associates strength with male gender rather than female gender. The longer response time for associating strength with female faces suggests that a bias is unintentionally affecting people's perceptions and judgments.

If Researchers Found That People Take Longer to Identify Words