Magazine computer ads seldom feature endorsements from Hollywood stars or great athletes. Instead, they offer detailed information for consumers to develop more positive opinions about the company's products. This advertising strategy best illustrates

Question

Quizplus · Accepted Answer

This question refers to the central route persuasion, which is a type of persuasion that appeals to people's rational and logical thinking. Magazine ads, by offering detailed information about a product or service, are attempting to persuade consumers through informative and factual appeals rather than through emotional appeals or endorsements from celebrities, which would be examples of peripheral route persuasion. The other answer choices (reciprocity norm, normative social influence, and deindividuation) do not accurately describe the advertising strategy referred to in the question.

Magazine Computer Ads Seldom Feature Endorsements from Hollywood Stars or Great