In 1972, a British newspaper published pictures of a "Loch Ness Monster." Many people readily perceived photographs of a floating tree trunk as the partially submerged monster. This illustrates the powerful influence of

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Perceptual set refers to the tendency for our expectations and prior experiences to influence our perception, often leading us to see what we expect or want to see. In this case, people were primed to look for a Loch Ness Monster due to cultural beliefs and prior reports of sightings, leading them to interpret a floating tree trunk as the monster.

In 1972, a British Newspaper Published Pictures of a "Loch