The rules of a culture for accepted and expected behavior are

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Norms are the rules and expectations that guide behavior within a particular culture or society. They dictate what is considered acceptable and unacceptable behavior and provide a framework for social interaction. Stereotypes are oversimplified and often inaccurate assumptions about groups of people, gender schemas are cognitive frameworks that guide the way individuals perceive and think about gender, and temperaments refer to innate personality characteristics of individuals.

The Rules of a Culture for Accepted and Expected Behavior