Participants in a voter preference study favored the presidential candidate whose face blended some of their own facial features with those of the candidate. This best illustrates the impact of

Question

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The mere exposure effect refers to the phenomenon that people tend to develop a preference for things simply because they are familiar with them. In this case, the participants preferred the presidential candidate whose face was familiar because it blended some of their own facial features with those of the candidate.

Participants in a Voter Preference Study Favored the Presidential Candidate