Prejudice can be not only subtle but also automatic and unconscious. This is best illustrated in studies of

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Implicit associations refer to the automatic and unconscious biases and prejudices that individuals may hold towards certain groups, despite consciously believing in equality and rejecting discrimination. Studies of implicit associations often use measures such as the Implicit Association Test (IAT) to uncover these biases. Deindividuation refers to the loss of individual identity in group settings, group polarization refers to the tendency for group discussion to strengthen initial individual opinions, and mirror-image perceptions refer to the reciprocal stereotypes that groups may hold towards each other.

Prejudice Can Be Not Only Subtle but Also Automatic and Unconscious