Philip Zimbardo devised a simulated prison and randomly assigned college students to serve as prisoners or guards. This experiment best illustrated the impact of

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The experiment conducted by Zimbardo involved role playing as prisoners and guards, highlighting the impact of role playing on attitudes. It was found that participants assigned to the role of guards adopted authoritarian attitudes and were willing to use their power to mistreat prisoners, while prisoners became passive and submissive. This experiment demonstrated the power of situational factors in shaping behavior and attitudes.

Philip Zimbardo Devised a Simulated Prison and Randomly Assigned College