When faced with an ever-increasing number of consumer product choices, people often experience the discomfort of

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Information overload refers to the feeling of being overwhelmed and having difficulty processing information when there are too many options to choose from. This is a common experience when faced with a large number of consumer product choices, such as when shopping for a new phone or selecting a restaurant to eat at. Self-serving bias, false consensus effect, and spotlight effect are all related to cognitive biases and social psychology, but do not directly apply to the experience of information overload in consumer decision-making.

When Faced with an Ever-Increasing Number of Consumer Product Choices