Children who are promised a payoff for playing with an interesting toy have later been observed to play with the toy less than those who are not promised the reward. This provides evidence for the role of ________ in operant behavior.

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This phenomenon, known as the overjustification effect, suggests that introducing extrinsic rewards (such as a promised payoff) can undermine intrinsic motivation and reduce the likelihood of engaging in the behavior without a reward. This highlights the role of cognitive processes in operant behavior, as one's expectations and beliefs about rewards can impact their motivation to engage in a behavior.

Children Who Are Promised a Payoff for Playing with an Interesting