Lottery ads tend to emphasize the odds of winning, to encourage people to buy tickets. Treatments for gambling addictions tend to emphasize the odds of losing, in order to make gambling seem less appealing. What differs between these two approaches?

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The difference between the two approaches is framing - how information is presented. Lottery ads frame the odds of winning as something desirable and achievable, while treatments for gambling addiction frame the odds of losing as something negative and to be avoided. This difference in framing has been shown to have a significant impact on people's attitudes and behavior toward gambling.

Lottery Ads Tend to Emphasize the Odds of Winning, to Encourage