Bill is standing in his kitchen and remembers that he needs to add bread to his grocery list, but by the time he gets to the car, he cannot remember what he needed to do. He walks back into his kitchen, hoping this will jog his memory. Bill is making use of which of the following processes?

Question

Quizplus · Accepted Answer

Encoding specificity principle suggests that recall is better if the context at the time of encoding matches the context at the time of retrieval. Bill's attempt to jog his memory by returning to the kitchen, where he initially thought of adding bread to his grocery list, is an example of this principle in action.

Bill Is Standing in His Kitchen and Remembers That He