If an advertiser wanted to use higher-order conditioning to get you to like a new product, what should the advertiser pair with that new product?

Question

Quizplus · Accepted Answer

Higher-order conditioning involves pairing a new stimulus (the new product in this case) with a previously learned or conditioned stimulus (something you already like). Therefore, the advertiser should pair the new product with something that you've already learned to like (Choice B).

If an Advertiser Wanted to Use Higher-Order Conditioning to Get