Advertisers pair their products with things that most people enjoy, like pleasant music, beautiful scenery, or pictures of attractive people smiling. If you think more positively about the advertised products as a result of these pairings, then your positive feelings represent

Question

Quizplus · Accepted Answer

The positive feelings that result from pairing the product with enjoyable stimuli (music, scenery, attractive people, etc.) are a conditioned response, as they are learned through the association between the product and the pleasurable stimuli. It is not an unconditioned response (a natural response to a stimulus), an unconditioned stimulus (a stimulus that naturally elicits a response), or a conditioned stimulus (a stimulus that initially does not elicit a response but becomes associated with a response through conditioning).

Advertisers Pair Their Products with Things That Most People Enjoy