Assume that an American firm wants to engage in international business without making a major investment in the foreign country. Which method is least appropriate in this situation?
A) international trade
B) licensing
C) franchising
D) direct foreign investment

Question

Assume that an American firm wants to engage in international business without making a major investment in the foreign country. Which method is least appropriate in this situation?​
A) ​international trade
B) ​licensing
C) ​franchising
D) ​direct foreign investment

Quizplus · Accepted Answer

Direct foreign investment involves a major investment in a foreign country, which is not suitable for a firm looking to engage in international business without a major investment. International trade, licensing, and franchising are all viable options for companies looking to engage in international business without a major investment in a foreign country.

Assume That an American Firm Wants to Engage in International