Atlas Steel Corporation lacks the confidence,capital,and capacity to launch its new steel product into full national or international distribution.Test market results look promising,so what should be management's next step?

Question

Quizplus · Accepted Answer

Developing a planned market rollout over time would allow Atlas Steel Corporation to gradually expand their distribution while continuing to monitor and gather feedback from each new market. This approach would allow them to build confidence in their product, acquire necessary capital gradually, and build their capacity over time without taking on too much risk. Seeking the help of a nationally known consultant or securing a loan may also be beneficial, but a planned market rollout is the best initial step. Retesting the product in additional markets or developing a prototype may be necessary later in the process.

Atlas Steel Corporation Lacks the Confidence,capital,and Capacity to Launch Its